<aside> đź’ˇ 75% of the buying decision is made at the headline
</aside>
Managing to convey how the reader can save, gain, or accomplish something through attending an Alliance event.
How it will increase mental, physical, financial, social, emotional, spiritual, stimulation, satisfaction, well-being or security.
Example Pre-head: Attention fellow “city name” business owners
Example Headline: How to leverage your business the Alignable way! (never more than 17 words!)
Example Subhead: How many new connections would you like to make?
By pointing out how the reader can avoid (reduce, eliminate) risks, worries, losses, mistakes, embarrassment, drudgery, or some other undesirable condition through the use of your product.
How it will decrease their fear of poverty, illness, accident, discomfort, boredom, and the loss of business or social prestige or advancement.
Example Pre-head: Attention fellow “city name” business owners
Example Headline: 5 easy ways to waste your time and money on Alignable.
Example Subhead: How many great connections have you missed so far?