Example:

Not getting a great response when you post your event or Alliance invitation in your local networking groups.

There are two schools of thought on the post below, which we are using as a learning example.

1. The link is buried unless the post is expanded. Many people will not click to expand, so move the link right to the top.
2. The post should be about the reader, everyone scans thinking “what’s in it for me?” so talk about how the Alliance is going to help them and their business instead about yourself. Once people have joined your group, then they will want to learn more about you.